What 4P mean for marketing?

What 4P mean for marketing?

Product refers to what the business offers for sale and may include products or services. Product decisions include the « quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns ». Price refers to decisions surrounding « list pricing, discount pricing, special offer pricing, credit payment or credit terms ». Price refers to the...

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